Immigrant Apparel stands for honoring your heritage. First, second, third, or fourth generation immigrants wear Immigrant Apparel in respect for their country of origin. IA showcases through vivid colors and bold patterns bringing urban wear to life. Immigrants across the world are united when wearing the IA brand together.

In the early stages, I wanted to create a style separating myself from other apparel brands. The brand had to captivate and leave a lasting effect on a global scale. Immigrant Apparel stands alone in defining the struggle and opportunity of all people that are foreign to a land. IA is not only a brand it is a statement and fun clothing shop where you can represent your roots, proudly.

The 1980’s were a violent moment in El Salvador’s history. My parents made a courageous effort to bring my brother and I to The United States for a better life. Memories of my late father expressing how one can accomplish and achieve their dreams with hard work are still embedded in my heart. As for my mother, her example of how a woman can lead has been a tremendous lesson in my life to this day. I am very much so grateful for both mi Madre y Padre que falleció, para siempre!

Our dream has become the “immigrant dream.” This is all within a land as beautiful as The United States of America. Millions of families have lived this dream and have escaped hardships and pursued freedom in this great nation. Immigrant Apparel is a face of dedication to my Salvadorian immigrant family and all the immigrant families across the world.

Founder and CEO

Immigrant Apparel INC. 2013

Betty Penate